Your blog category
When an agribusiness sells products through distribution (I will refer to distributors as customers in this article), you cannot keep everyone equally happy. Some customers are bigger and more important than others.
Discover how conditional incentives encourage customer behavior, improve commercial performance, and help agribusiness companies maximize the impact of their commercial spend.
If you want distributors to prioritize your products over your competitors’, you have to pay them for the right performance.
Not just for buying. For doing the things that matter.
The most effective way for a manufacturer to drive the desired distributor behaviour is by creating a clear commercial pricing policy. Discounts and rebate payments are proven to reward distributors for their services and to help achieve business goals.
A price list is your opportunity, as a manufacturer, to communicate value. In many cases, farmers aren’t fully aware of what a product is worth or are not familiar with its features and benefits. A list price signals that value clearly.
