Who we are
Ofer Levi
15 years experience in pricing management and commercial roles in the agro-chemical industry
Founder and Chief Executive Officer of Power of Pricing
Ofer managed the pricing operation of ADAMA Europe, transforming the company’s pricing capabilities. Ofer has extensive commercial experience, marketing and strategy from ADAMA.
He was responsible for business development projects in Syngenta.
Ofer brings in strong commercial pricing capabilities and analytical skills.
Björn Willemsens
15 years experience in pricing leadership positions including strategy, operations, and change management
Throughout his career, Björn is active as a consultant in the domain of Commercial Excellence. Including consulting projects in Syngenta and Bayer.
Björn brings wide selection of pricing experience, including Channel incentive strategy and Portfolio pricing and Commercial Terms redesign for Agri-Chem company.
Bjorn is a professional coach and trainer and has extensive experience in workshop facilitation and interviews
Ian Tidswell
15 years experience in pricing leadership positions including strategy, operations, automation and change
Ian is Independent consultant focusing on
B2B Pricing.
Ian was the Global Head of Pricing in Syngenta where he built and lead a team that transformed pricing processes and capabilities. Prior to Syngenta, Ian was pricing transformation leader in Medtronic and Head of business consulting of Vendavo in Europe
Ian brings his powerful problem solving skills honed at Harvard and McKinsey & Company.
Get In Touch
Need assistance with AgPricing? Reach out to our team at info@agpricing.com We’re here to help and respond promptly. Let’s grow together!