Price Communication training

Attendees will learn

  • How to speak about price increase with your customers
  • When and how customers are likely to accept price increase
  • Gain confidence and prepare your arguments
  • Smart tactics that can applied immediately
  • Do’s and don’ts before changing your prices

Target participants

  • Marketing and Product Managers
  • Commercial Managers

Time & Format

  • Tailored to your company (online or live)


  • Workshop materials in pdf format


  • Better prepare for next season negotiation
  • Capability building
  • Confidence building (“Courage pill” to increase price)
  • Increase your customers price acceptance
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