Price Setting training

Attendees will learn

  • How to set the right price for your products
  • How to quantify farm value and willingness to pay
  • Price setting methodologies in various ag industry
  • How to use Price Setting toolset:
  • From features to Key Buying Benefits (KFB)
  • Value Map (VM)
  • Farm Economic Value (FEV)

Target participants

  • Marketing and Product Managers
  • Commercial Managers

Time & Format

  • Tailored to your company (online or live)


  • Powerful price-setting toolset designed for your industry
  • Workshop materials in pdf format


  • Shift mindset of your team “Volume” to “Value”
  • Capability building
  • Financial results: Improve pricing and profit
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