Price Setting training
Attendees will learn
- How to set the right price for your products
- How to quantify farm value and willingness to pay
- Price setting methodologies in various ag industry
- How to use Price Setting toolset:
- From features to Key Buying Benefits (KFB)
- Value Map (VM)
- Farm Economic Value (FEV)
Target participants
- Marketing and Product Managers
- Commercial Managers
Time & Format
- Tailored to your company (online or live)
Deliverables
- Powerful price-setting toolset designed for your industry
- Workshop materials in pdf format
Outcome
- Shift mindset of your team “Volume” to “Value”
- Capability building
- Financial results: Improve pricing and profit
