Mid size chemical crop protection company

Developing Pricing Strategy and 3year pricing improvement roadmap

Project Scope & Objective

  • Rolling-up a pricing strategy and driving the organization to become profit driven, with emphasis on pricing
  • “Pockets” of good practice around the organization, but no centralize pricing direction/pricing function
  • Team was unclear about best practice and pricing management techniques

Project Summary

  • Process of setting pricing strategy and recommendation. Prioritize key activity based on value vs. time to implement

  • Mapped key objectives, ownership, targets, measurement, controlling tools. required budget and timeline
  • Set KPI to sales team based on pricing. Developed pricing tools


  • On going implementation with specific responsibility for pricing within the organization
  • Clear pricing road map for coming 3 years
  • Target of 4% of price improvement in 2022
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