Mid size chemical crop protection company
Developing Pricing Strategy and 3year pricing improvement roadmap
Project Scope & Objective
- Rolling-up a pricing strategy and driving the organization to become profit driven, with emphasis on pricing
- “Pockets” of good practice around the organization, but no centralize pricing direction/pricing function
- Team was unclear about best practice and pricing management techniques
Project Summary
Process of setting pricing strategy and recommendation. Prioritize key activity based on value vs. time to implement
- Mapped key objectives, ownership, targets, measurement, controlling tools. required budget and timeline
- Set KPI to sales team based on pricing. Developed pricing tools
Achievement
- On going implementation with specific responsibility for pricing within the organization
- Clear pricing road map for coming 3 years
- Target of 4% of price improvement in 2022