Resources
Explore our latest insights, research, case studies, and expert perspectives on agricultural pricing. Discover practical strategies, market trends, and proven approaches to help you make smarter pricing decisions and drive profitable growth.
Agribusiness Articles
Agribusiness Articles
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Ofer LeviYour Best Distributor and Your Worst One Get the Same Discount
When an agribusiness sells products through distribution (I will refer to distributors as customers in this article), you cannot keep everyone equally happy. Some customers…
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Ofer LeviConditionality Isn’t a Threat – It’s a Roadmap
Discover how conditional incentives encourage customer behavior, improve commercial performance, and help agribusiness companies maximize the impact of their commercial spend.
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Ofer LeviPay for Performance: Three Steps to Drive your Agri-Distributors
If you want distributors to prioritize your products over your competitors’, you have to pay them for the right performance. Not just for buying. For doing…
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Ofer LeviMake Agriculture Distribution Channels Work for You: 3 Steps to Reward Your Channels
The most effective way for a manufacturer to drive the desired distributor behaviour is by creating a clear commercial pricing policy. Discounts and rebate payments…
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Ofer LeviFour Reasons Why Your Company Should Have a Price List
A price list is your opportunity, as a manufacturer, to communicate value. In many cases, farmers aren’t fully aware of what a product is worth or are not familiar with…
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Ofer Levi
Your Best Distributor and Your Worst One Get the Same Discount
When an agribusiness sells products through distribution (I will refer to distributors as customers in this article), you cannot keep everyone equally happy. Some customers…
-
Ofer Levi
Conditionality Isn’t a Threat – It’s a Roadmap
Discover how conditional incentives encourage customer behavior, improve commercial performance, and help agribusiness companies maximize the impact of their commercial spend.
-
Ofer Levi
Pay for Performance: Three Steps to Drive your Agri-Distributors
If you want distributors to prioritize your products over your competitors’, you have to pay them for the right performance. Not just for buying. For doing…
-
Ofer Levi
Make Agriculture Distribution Channels Work for You: 3 Steps to Reward Your Channels
The most effective way for a manufacturer to drive the desired distributor behaviour is by creating a clear commercial pricing policy. Discounts and rebate payments…
-
Ofer Levi
Four Reasons Why Your Company Should Have a Price List
A price list is your opportunity, as a manufacturer, to communicate value. In many cases, farmers aren’t fully aware of what a product is worth or are not familiar with…