About Us
The Team
Ofer Levi
More than 15 years of experience in pricing management and commercial roles in the agro-chemical industry.
Founder and Chief Executive Officer of Power of Pricing.
Ofer managed the pricing operation of ADAMA Europe, transforming the company’s pricing capabilities. Ofer has extensive commercial experience, marketing and strategy from ADAMA.
He was responsible for business development projects in Syngenta.
Ofer brings in strong commercial pricing capabilities and analytical skills.
Björn Willemsens
More than 15 years of experience in pricing leadership positions including strategy, operations, and change management
Throughout his career, Björn is active as a consultant in the domain of Commercial Excellence. Including consulting projects in Syngenta and Bayer.
Björn brings wide selection of pricing experience, including Channel incentive strategy and Portfolio pricing and Commercial Terms redesign for the Agri-Chem company.
Bjorn is a professional coach and trainer and has extensive experience in workshop facilitation and interviews
Ian Tidswell
More than 20 years of experience in pricing leadership positions including strategy, operations, automation and change
Ian is Independent consultant focusing on B2B Pricing.
Ian was the Global Head of Pricing in Syngenta where he built and lead a team that transformed pricing processes and capabilities. Prior to Syngenta, Ian was pricing transformation leader in Medtronic and Head of business consulting of Vendavo in Europe
Ian brings his powerful problem solving skills honed at Harvard and McKinsey & Company.
Ofer Levi
More than 15 years of experience in pricing management and commercial roles in the agro-chemical industry.
Founder and Chief Executive Officer of Power of Pricing.
Ofer managed the pricing operation of ADAMA Europe, transforming the company’s pricing capabilities. Ofer has extensive commercial experience, marketing and strategy from ADAMA.
He was responsible for business development projects in Syngenta.
Ofer brings in strong commercial pricing capabilities and analytical skills.
Björn Willemsens
More than 15 years of experience in pricing leadership positions including strategy, operations, and change management
Throughout his career, Björn is active as a consultant in the domain of Commercial Excellence. Including consulting projects in Syngenta and Bayer.
Björn brings wide selection of pricing experience, including Channel incentive strategy and Portfolio pricing and Commercial Terms redesign for the Agri-Chem company.
Bjorn is a professional coach and trainer and has extensive experience in workshop facilitation and interviews
Ian Tidswell
More than 20 years of experience in pricing leadership positions including strategy, operations, automation and change
Ian is Independent consultant focusing on B2B Pricing.
Ian was the Global Head of Pricing in Syngenta where he built and lead a team that transformed pricing processes and capabilities. Prior to Syngenta, Ian was pricing transformation leader in Medtronic and Head of business consulting of Vendavo in Europe
Ian brings his powerful problem solving skills honed at Harvard and McKinsey & Company.